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  • Efficient vs Inefficient Market Research Data Processing

    I am sometimes shocked to see how inefficiently some market research data processing tasks are carried out. Every business has some inefficiencies where the wrong people are being asked to perform a task, the wrong tools are being used or the wrong approach has been adopted. The ‘price’ of these in…

    Phil Hearn
    Author: Phil Hearn - Date posted: 20 September 2018
    Category: MR-business - Tags: efficient, DP, processing, MRDCL, processes
  • Webinar: 5 myths about Customer Experience Feedback

    In this webinar, we discussed some myths that surround the business of Customer Experience Feedback as well as exploring what are the most important aspects of CX Feedback to focus on. Some key takeaways Th webinar look at the shortcomings of NPS (Net Promoter Score), which is used extensivel…

    Phil Hearn
    Author: Phil Hearn - Date posted: 18 September 2018
  • MRDCL - 5 Big Productivity Tips Webinar

    Our webinar, 5 Big MRDCL Productivity Tips, drew a big audience. The purpose of the webinar was to give both new and experienced users some ideas about how MRDCL can be used more productively than any other scripting tabulation software. The content of the webinar Although it was difficult to…

    Phil Hearn
    Author: Phil Hearn - Date posted: 29 August 2018
    Category: data-analysis - Tags: MRDCL, webinar
  • What’s the best crosstab software for me?

    When it comes to choosing the right crosstab software, there are an enormous number of choices. Do you choose Quantum, MRDCL, Merlin, mTAB, Wincross , QPSMR, Snap, SPSS or one of 100 or more other solutions? There's even products like Microsoft Excel that can produce crosstabs. The answer will be p…

    Phil Hearn
    Author: Phil Hearn - Date posted: 21 August 2018
  • Digitab, the UK market research DP agency, is to close

    I was surprised to read from the www.mrweb.com daily newsfeed that Digitab, the Kantar-owned DP house based in London, is being wound down over 2018. In many ways, I am not surprised as MRDC, amongst other agencies that offered data processing (DP) services in the 1990s, have needed to change signi…

    Phil Hearn
    Author: Phil Hearn - Date posted: 4 August 2018
    Category: MR-business - Tags: Digitab, DP, crosstabulations, automation
  • What features do you need for online surveys?

    What features do you really need to run successful online surveys? Online survey software ranges in price from free to expensive with licences costing over $10,000 per year with additional fees for each interview ranging from nothing to $1 or more, but it's important to consider what features matte…

    Phil Hearn
    Author: Phil Hearn - Date posted: 3 August 2018
    Category: online-surveys - Tags: security, features, online, needs, surveys
  • What is the best software to use for CATI?

    As more and more market research surveys are conducted online, older technologies tend to stand still. Why? Because the software companies are racing to be leaders in the next big thing. This can leave a void meaning that older technologies don’t develop as much as they could. MRDC has sought to st…

    Phil Hearn
    Author: Phil Hearn - Date posted: 25 July 2018
    Category: capi-cati - Tags: QPSMR, CATI, server
  • Webinar: Achieving Quality and Making Best Use of Social Media Analytics

    If you missed our webinar on Achieving Quality and Making Best Use of Social Media Analytics, here's your chance to see a recording of the whole webinar. The webinar covered three key areas: 1) Explanation of the process of conducting Social Media Analytics 2) Why not all Social Media data is…

    Phil Hearn
    Author: Phil Hearn - Date posted: 25 July 2018
    Category: MR-business - Tags: social-listening, social-media, quality
  • How much will it cost to learn to use a new survey software system?

    As a software vendor, I am often surprised how focused buyers of market research software are on the cost of the software licence. I fully understand the desire to obtain the best price or a discount for longer term licences, but the question I am rarely asked is “how much will I need to invest in …

    Phil Hearn
    Author: Phil Hearn - Date posted: 1 May 2018
    Category: survey-software - Tags: learning, cost, training, scripting, menu-driven
  • 7 problems with automated PDF reports

    If you want several automated PDF reports, there are a few software solutions, such as those provided by Tableau as well as some generally expensive Business Intelligence systems. The alternative is to find a services provider that can automate the reports either by using a software platform or by …

    Phil Hearn
    Author: Phil Hearn - Date posted: 25 March 2018
    Category: automated-reporting - Tags: PDF, powerpoint, tableau, automated, reporting