Efficient vs Inefficient Market Research Data Processing
I am sometimes shocked to see how inefficiently s…Read more
You are about to buy some new software for market research and the last thing on your mind is what you will do if you want to change software. In my view, it should be one of your prime considerations. Things change. Needs change. Will you be able to transfer your projects to another platform if things don’t work out or something changes in the years ahead?
Although software developers, computer systems people, software vendors don’t like to admit it, the single biggest software problem when transferring data or projects is legacy software. The problem can be serious enough to mean that you will damage your own business because the pain of change is too big. You might put off the day when you really should be changing to meet client needs, improve productivity or whatever other business issue might arise.
Triple-S is a standard interchange format for market research. What does that mean? It means that the metadata – the project specifications, such as questions and responses, and the survey data for a market research project can be output in a standard form that can be imported directly into software developed by around 60 software suppliers in the industry. The interchange form stores project specifications in XML format and the data in ASCII format so that it can be moved to another system. In Triple-S, your project is transportable – at least, the majority of the project specifications.
The answer is no one. It is supported by a committee under the umbrella of the ASC, the Association for Survey Computing. It is independent and not owned by any company.
By buying software that is Triple-S compliant, it means that transferring a project to another Triple-S compliant software provider will be much easier. Texts and data should be transferable without the need to re-enter or re-format. You have a good level of protection.
It might be tempting to consider software that exports to SPSS format as being ‘safe’, but SPSS is not independent and could change its data and project formats without reference to any other company. Whilst many software packages can import and/or export to SPSS, there is no future guarantee.
Any solution will have its pitfalls. The biggest problems with transferring projects using Triple-S are as follows:
The real benefit is that you project metadata can be output in an easily readable form that can be viewed in an editor (there are a number of free XML editors available). Transferring projects faithfully to another product will at best be seamless and at worst significantly easier than working with those that store information in encoded forms or in unreadable or hard to read files. Reducing risk and being able to change products in the future makes sense.