What is stopping you changing a survey from face-to-face to online?
I heard someone at a US conference in 2001 say th…Read more
In our recent podcast, MRDC Software’s founder, Phil Hearn, talked with Yanti Nisro about how the coronavirus pandemic will affect market research in Indonesia and across the Asia Pacific region. Yanti was President of PERPI, the Indonesian market research association, from 2012 to 2018 and is currently Indonesia’s ESOMAR representative.
One of the uplifting things to come out the podcast was the positive attitude Yanti took with the current crisis. While she did not display any signs of a ‘head in the sand’ attitude, the challenge was to embrace change and make the most of life. This approach equally applied at the individual and business level.
Yanti called on business leaders to take a hard look at what they were doing and be prepared to move both the way their businesses operate and to help the market research industry to move forward.
Yanti agreed with Phil that too much of Indonesia’s market research had been carried out for too long as face-to-face interviews. Now, there was a genuine need to move online. Phil added that market research had also generally been slow to present survey data online and that MRDC’s focus was to bring online dashboards into mainstream market research.
Part of Yanti’s busy life is spent working for PIJAR in Indonesia, an organisation that promotes personal growth and taking time to reflect on life. It was interesting to hear how important she felt these considerations were, particularly at these challenging times. Phil raised the interesting point that this crisis had caused fear among most groups of people at all life stages.
Yanti also highlighted the valuable role that ESOMAR is playing in working with national associations, such as PERPI, to help with steering market research through the crisis and into the future.
With Yanti sharing her thoughts, it’s hard not to feel positive about the future even though we are in the middle of, arguably, the most difficult times for many years.