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  • Online survey software reviews: reliable or unreliable?

    You are ready to do your first online survey or increase the volume of surveys that you are conducting. The obvious thing to do is to use Google to find the right tool. Whilst Google’s algorithms are undoubtedly impressive, when you are searching for a more professional online survey tool than the …

    Phil Hearn
    Author: Phil Hearn - Date posted: 2 March 2018
    Category: online-surveys - Tags: snap, reviews, free, online, survey, questionnaire
  • CX : Expectation Satisfaction Gap vs NPS

    The buzzwords of the last two or three years in marketing and market research have been ‘Customer Experience’, ‘Customer Journeys’ and ‘Insights’. The analysis from these types of projects have mainly focused on three measures – NPS (Net Promoter Score), CES (Customer Effort Score), CSAT (Customer …

    Phil Hearn
    Author: Phil Hearn - Date posted: 25 February 2018
    Category: MR-business - Tags: CX, NPS, Expectation-Satisfaction-Gap, Customer-Experience, CSAT, CES
  • Telephone number security with CATI software using QPSMR

    Security and data privacy continue to grow in importance. New laws in the EU under GDPR are designed to make care of personal data increasingly important to companies. Whilst there is an established and obvious need for data security with online surveys, there has arguably been less rigour with CAT…

    Phil Hearn
    Author: Phil Hearn - Date posted: 22 February 2018
    Category: capi-cati - Tags: QPSMR, CATI, security
  • Why MRDC says “no” to some potential customers

    How many times have you heard a customer say to you “I hope you are making a good profit out of our work”? Probably, never. Possibly, once. It’s our business to make sure that we make a profit. If we don’t, we will not exist for long. Whilst running a profitable business is important, it also im…

    Phil Hearn
    Author: Phil Hearn - Date posted: 21 January 2018
    Category: MR-business - Tags: trust, products, services
  • Replacing Quantum Software – What Matters?

    The need to replace Quantum as a tool for processing market research crosstabs has been gathering pace in recent years. It’s not its lack of power that is the problem, but its lack of support, development and its inoperability under modern Windows platforms makes it less than efficient. The alterna…

    Phil Hearn
    Author: Phil Hearn - Date posted: 13 January 2018
    Category: data-analysis - Tags: MRDCL, Merlin, Uncle, Quantum, productivity
  • The accuracy of Social Listening data

    Data Quality in Social Listening This article looks at the quality of data in Social Listening analytics. Getting hold of data these days is easy. Data is plentiful too. Getting bad data is easy. Getting false interpretations of data is easy. The argument that big data must be accurate because t…

    Phil Hearn
    Author: Phil Hearn - Date posted: 3 January 2018
    Category: MR-business - Tags: social-listening, accuracy
  • How much does report automation cost?

    Automated reporting can save you money and hours of your time. Whether you want reports in Excel, PowerPoint, Word or PDF format, the cost of automating reports can vary from the cost a one night stay in a 4-star hotel to the cost of family car. As specialists in report automation, this article aim…

    Phil Hearn
    Author: Phil Hearn - Date posted: 17 December 2017
    Category: automated-reporting - Tags: cost, price, automated, reporting, Excel, PowerPoint, PDF, Word
  • When does report automation work?

    Report automation can save you time and money as well as reduce the risk of errors. This article explores when report automation works and whether MRDC can help you with your automated reporting requirements. This article focuses on reports to Excel, PowerPoint, Word or PDF format, but many of the …

    Phil Hearn
    Author: Phil Hearn - Date posted: 17 December 2017
    Category: automated-reporting - Tags: automation, report, Excel, PowerPoint, PDF, Word
  • Hi, Hey, Dear or Hello

    How do you like to be addressed in an email and how do you like it to begin? What do you do when you write an email? Today’s junk I received an email today that started “GREETINGS PHILIP!!!”. I didn’t like the opening, which I will come to shortly, but I soon stopped reading when I realised t…

    Phil Hearn
    Author: Phil Hearn - Date posted: 15 December 2017
    Category: MR-business - Tag: email
  • 10 essential things when choosing online survey software

    Choosing the right software for your online surveys gets harder. The market is flooded with several free products which, rightly or wrongly, get to the top of the search engines simply because more people want to do small, quick surveys than professional market research or customer feedback. To mak…

    Phil Hearn
    Author: Phil Hearn - Date posted: 21 November 2017
    Category: online-surveys - Tags: essentials, tools, snap, online