Leaders in Innovative Research Solutions

Blog

  • How much will it cost to learn to use a new survey software system?

    As a software vendor, I am often surprised how focused buyers of market research software are on the cost of the software licence. I fully understand the desire to obtain the best price or a discount for longer term licences, but the question I am rarely asked is “how much will I need to invest in …

    Phil Hearn
    Author: Phil Hearn - Date posted: 1 May 2018
    Category: survey-software - Tags: learning, cost, training, scripting, menu-driven
  • 7 problems with automated PDF reports

    If you want several automated PDF reports, there are a few software solutions, such as those provided by Tableau as well as some generally expensive Business Intelligence systems. The alternative is to find a services provider that can automate the reports either by using a software platform or by …

    Phil Hearn
    Author: Phil Hearn - Date posted: 25 March 2018
    Category: automated-reporting - Tags: PDF, powerpoint, tableau, automated, reporting
  • Online survey software reviews: reliable or unreliable?

    You are ready to do your first online survey or increase the volume of surveys that you are conducting. The obvious thing to do is to use Google to find the right tool. Whilst Google’s algorithms are undoubtedly impressive, when you are searching for a more professional online survey tool than the …

    Phil Hearn
    Author: Phil Hearn - Date posted: 2 March 2018
    Category: online-surveys - Tags: snap, reviews, free, online, survey, questionnaire
  • CX : Expectation Satisfaction Gap vs NPS

    The buzzwords of the last two or three years in marketing and market research have been ‘Customer Experience’, ‘Customer Journeys’ and ‘Insights’. The analysis from these types of projects have mainly focused on three measures – NPS (Net Promoter Score), CES (Customer Effort Score), CSAT (Customer …

    Phil Hearn
    Author: Phil Hearn - Date posted: 25 February 2018
    Category: MR-business - Tags: CX, NPS, Expectation-Satisfaction-Gap, Customer-Experience, CSAT, CES
  • Telephone number security with CATI software using QPSMR

    Security and data privacy continue to grow in importance. New laws in the EU under GDPR are designed to make care of personal data increasingly important to companies. Whilst there is an established and obvious need for data security with online surveys, there has arguably been less rigour with CAT…

    Phil Hearn
    Author: Phil Hearn - Date posted: 22 February 2018
    Category: capi-cati - Tags: QPSMR, CATI, security
  • Why MRDC says “no” to some potential customers

    How many times have you heard a customer say to you “I hope you are making a good profit out of our work”? Probably, never. Possibly, once. It’s our business to make sure that we make a profit. If we don’t, we will not exist for long. Whilst running a profitable business is important, it also im…

    Phil Hearn
    Author: Phil Hearn - Date posted: 21 January 2018
    Category: MR-business - Tags: trust, products, services
  • Replacing Quantum Software – What Matters?

    The need to replace Quantum as a tool for processing market research crosstabs has been gathering pace in recent years. It’s not its lack of power that is the problem, but its lack of support, development and its inoperability under modern Windows platforms makes it less than efficient. The alterna…

    Phil Hearn
    Author: Phil Hearn - Date posted: 13 January 2018
    Category: data-analysis - Tags: MRDCL, Merlin, Uncle, Quantum, productivity
  • The accuracy of Social Listening data

    Data Quality in Social Listening This article looks at the quality of data in Social Listening analytics. Getting hold of data these days is easy. Data is plentiful too. Getting bad data is easy. Getting false interpretations of data is easy. The argument that big data must be accurate because t…

    Phil Hearn
    Author: Phil Hearn - Date posted: 3 January 2018
    Category: MR-business - Tags: social-listening, accuracy
  • How much does report automation cost?

    Automated reporting can save you money and hours of your time. Whether you want reports in Excel, PowerPoint, Word or PDF format, the cost of automating reports can vary from the cost a one night stay in a 4-star hotel to the cost of family car. As specialists in report automation, this article aim…

    Phil Hearn
    Author: Phil Hearn - Date posted: 17 December 2017
    Category: automated-reporting - Tags: cost, price, automated, reporting, Excel, PowerPoint, PDF, Word
  • When does report automation work?

    Report automation can save you time and money as well as reduce the risk of errors. This article explores when report automation works and whether MRDC can help you with your automated reporting requirements. This article focuses on reports to Excel, PowerPoint, Word or PDF format, but many of the …

    Phil Hearn
    Author: Phil Hearn - Date posted: 17 December 2017
    Category: automated-reporting - Tags: automation, report, Excel, PowerPoint, PDF, Word