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  • What is the best software to use for CATI?

    As more and more market research surveys are conducted online, older technologies tend to stand still. Why? Because the software companies are racing to be leaders in the next big thing. This can leave a void meaning that older technologies don’t develop as much as they could. MRDC has sought to st…

    Phil Hearn
    Author: Phil Hearn - Date posted: 25 July 2018
    Category: capi-cati - Tags: QPSMR, CATI, server
  • Webinar: Achieving Quality and Making Best Use of Social Media Analytics

    If you missed our webinar on Achieving Quality and Making Best Use of Social Media Analytics, here's your chance to see a recording of the whole webinar. The webinar covered three key areas: 1) Explanation of the process of conducting Social Media Analytics 2) Why not all Social Media data is…

    Phil Hearn
    Author: Phil Hearn - Date posted: 25 July 2018
    Category: MR-business - Tags: social-listening, social-media, quality
  • How much will it cost to learn to use a new survey software system?

    As a software vendor, I am often surprised how focused buyers of market research software are on the cost of the software licence. I fully understand the desire to obtain the best price or a discount for longer term licences, but the question I am rarely asked is “how much will I need to invest in …

    Phil Hearn
    Author: Phil Hearn - Date posted: 1 May 2018
    Category: survey-software - Tags: learning, cost, training, scripting, menu-driven
  • 7 problems with automated PDF reports

    If you want several automated PDF reports, there are a few software solutions, such as those provided by Tableau as well as some generally expensive Business Intelligence systems. The alternative is to find a services provider that can automate the reports either by using a software platform or by …

    Phil Hearn
    Author: Phil Hearn - Date posted: 25 March 2018
    Category: automated-reporting - Tags: PDF, powerpoint, tableau, automated, reporting
  • Online survey software reviews: reliable or unreliable?

    You are ready to do your first online survey or increase the volume of surveys that you are conducting. The obvious thing to do is to use Google to find the right tool. Whilst Google’s algorithms are undoubtedly impressive, when you are searching for a more professional online survey tool than the …

    Phil Hearn
    Author: Phil Hearn - Date posted: 2 March 2018
    Category: online-surveys - Tags: snap, reviews, free, online, survey, questionnaire
  • CX : Expectation Satisfaction Gap vs NPS

    The buzzwords of the last two or three years in marketing and market research have been ‘Customer Experience’, ‘Customer Journeys’ and ‘Insights’. The analysis from these types of projects have mainly focused on three measures – NPS (Net Promoter Score), CES (Customer Effort Score), CSAT (Customer …

    Phil Hearn
    Author: Phil Hearn - Date posted: 25 February 2018
    Category: MR-business - Tags: CX, NPS, Expectation-Satisfaction-Gap, Customer-Experience, CSAT, CES
  • Telephone number security with CATI software using QPSMR

    Security and data privacy continue to grow in importance. New laws in the EU under GDPR are designed to make care of personal data increasingly important to companies. Whilst there is an established and obvious need for data security with online surveys, there has arguably been less rigour with CAT…

    Phil Hearn
    Author: Phil Hearn - Date posted: 22 February 2018
    Category: capi-cati - Tags: QPSMR, CATI, security
  • Why MRDC says “no” to some potential customers

    How many times have you heard a customer say to you “I hope you are making a good profit out of our work”? Probably, never. Possibly, once. It’s our business to make sure that we make a profit. If we don’t, we will not exist for long. Whilst running a profitable business is important, it also im…

    Phil Hearn
    Author: Phil Hearn - Date posted: 21 January 2018
    Category: MR-business - Tags: trust, products, services
  • Replacing Quantum Software – What Matters?

    The need to replace Quantum as a tool for processing market research crosstabs has been gathering pace in recent years. It’s not its lack of power that is the problem, but its lack of support, development and its inoperability under modern Windows platforms makes it less than efficient. The alterna…

    Phil Hearn
    Author: Phil Hearn - Date posted: 13 January 2018
    Category: data-analysis - Tags: MRDCL, Merlin, Uncle, Quantum, productivity
  • The accuracy of Social Listening data

    Data Quality in Social Listening This article looks at the quality of data in Social Listening analytics. Getting hold of data these days is easy. Data is plentiful too. Getting bad data is easy. Getting false interpretations of data is easy. The argument that big data must be accurate because t…

    Phil Hearn
    Author: Phil Hearn - Date posted: 3 January 2018
    Category: MR-business - Tags: social-listening, accuracy