How Will The Coronavirus Affect Market Research In Indonesia & The Asia Pacific Region With Yanti Nisro
In our recent podcast, MRDC Software’s founder, P…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
8. Frequency of use Some products get easier to use if they are used more frequently or over a long period. The issue of scripting vs GUI overlaps with this point but assessing whether greater productivity can be achieved over time is an important consideration. Software that is ‘clunky’ tends…
As a seller of software for market research, you might think it is difficult for me to be objective in offering advice to potential buyers about what matters most in that purchase decision. You might be right, but two things have driven me to write this blog article and make me feel that I can be o…
If you google for ‘Online Communities fail’, it won’t take long before you find a headline attributed to Gartner, the leading research and advisory company. In fact, the snippet taken from the Gartner report is more specific than that ‘70% of online communities fail’. In researching for our recent …
Webinar - 29 May 2019 Our webinar, What is important about conducting CATI (running time: 52 minutes), questioned the importance of CATI (Computer Assisted Telephone Interviewing) in modern market research. Around 17% of global revenue spend in market research is conducted using CATI, a higher p…
I’ve worked in market research for over 40 years. It would be easy to jump to the conclusion that I am set in my ways and don’t like change. Actually, I am the opposite; I dislike people who are not open to change. However, I feel more comfortable about working in an industry with market researcher…
Ease of use, functionality and cost are probably the three main drivers for purchasing any software. In my view, most CATI (Computer Assisted Telephone Interviewing) software packages fail on at least one of these criteria – some are expensive, some lack functionality or not even genuine CATI surve…
If you are considering purchasing MRDCL, one of the questions you are likely to ask yourself is why is MRDCL more expensive than many other tabulation software packages and is it worth the expenditure? The honest and simple answer to that question, in my opinion, is that it depends what your goals …
If you type ‘survey software’ into Google, you will be presented several alternatives – for example, Qualtrics, QuestionPro, SmartSurvey, SoGoSurvey, SurveyGizmo, SurveyMonkey, SurveyPlanet and SurveySparrow. If you type in ‘free survey software’, you will probably find the same list of products. H…
Although I am a seasoned traveller to Asia Pacific, I still found the prospect of visiting Brazil for the ESOMAR LATAM Conference exciting! As far as I know, it is MRDC Software’s first foray into the Latin American market. Having enjoyed a lot of success in Asia, I was keen to learn more about the…
Webinar - 25 April 2019 Our webinar, 8 Reasons Why Online Communities Fail - and, how we can help, drew a good audience who came up with some interesting questions at the end. We've had some good initial feedback with some of the points provoking discussion about the disciplines of running a suc…
