Efficient vs Inefficient Market Research Data Processing
I am sometimes shocked to see how inefficiently s…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
Have you considered changing the software you use? If so, have you looked at the 10 biggest problems with switching your software? You might be sure that you need to change the software you use but it’s easy to postpone the decision. Is that the right decision? This article looks at the problems wi…
My company is both of a user of several software packages and a vendor of software packages. Whilst I have worked in the marketing and market research sectors for many years, I think this 7 Step Software Evaluation Approach works in any market. Carrying out effective software evaluations is importa…
To be a good researcher you need to be objective, so please forgive me for looking at the question of how a respondent feels about taking part in an online community instead of a face to face focus group from my point of view. There are several things that make online communities (or MROCs as they …
Data storage is cheap and data collection is cheaper. This means that there is less effort to control the amount that is collected. The result is that when data is output from survey software programs, the record length may be extraordinarily long usually due to the amount text that has been collec…
If you missed our webinar discussing the how to get the most from online communities, catch up on it with the recording below where we cover the following topics: The benefits of Online Communities (MROCs) vs. traditional market research methods What Online Communities offer th…
Market research is changing – and, indeed, has changed already. The technology that is available cheaply and the change in the way that business is conducted mean that if you are still conducting research like you were 10 years ago, something is probably wrong with your business. Research agencies …
If you make a Google search for online survey software, you can go through several pages finding different products. However, few of these offer mixed modes or multimode surveys. Ignoring the paid for advertising, the first page of the search at the time of writing this article threw up three revie…
As the times change and technologies evolve, it is important that all industries and professions adapt to stay relevant. That of course includes market research. Nowadays, social listening and analytics is (or at least should be) an integral part of market research and customer insights. Adding …
There’s more data every year and more information to report and digest. The need for being able to merge data together so that it is in one place is increasing all the time and, arguably, has become a necessity. Users of data frequently complain that they know the information is available but it ca…
Moving your main tabulation software platform from Quantum to MRDCL is unlikely to be an easy decision even when there may be 101 good reasons to change. MRDCL might be more modern, more efficient and have all the power of Quantum (and more!), but this still leaves you with the problem of convertin…
