Why online dashboards should be the norm in market research
Data reporting in market research is starting to …
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
Webinar - 29 May 2019 Our webinar, What is important about conducting CATI (running time: 52 minutes), questioned the importance of CATI (Computer Assisted Telephone Interviewing) in modern market research. Around 17% of global revenue spend in market research is conducted using CATI, a higher p…
I’ve worked in market research for over 40 years. It would be easy to jump to the conclusion that I am set in my ways and don’t like change. Actually, I am the opposite; I dislike people who are not open to change. However, I feel more comfortable about working in an industry with market researcher…
Ease of use, functionality and cost are probably the three main drivers for purchasing any software. In my view, most CATI (Computer Assisted Telephone Interviewing) software packages fail on at least one of these criteria – some are expensive, some lack functionality or not even genuine CATI surve…
If you are considering purchasing MRDCL, one of the questions you are likely to ask yourself is why is MRDCL more expensive than many other tabulation software packages and is it worth the expenditure? The honest and simple answer to that question, in my opinion, is that it depends what your goals …
If you type ‘survey software’ into Google, you will be presented several alternatives – for example, Qualtrics, QuestionPro, SmartSurvey, SoGoSurvey, SurveyGizmo, SurveyMonkey, SurveyPlanet and SurveySparrow. If you type in ‘free survey software’, you will probably find the same list of products. H…
Although I am a seasoned traveller to Asia Pacific, I still found the prospect of visiting Brazil for the ESOMAR LATAM Conference exciting! As far as I know, it is MRDC Software’s first foray into the Latin American market. Having enjoyed a lot of success in Asia, I was keen to learn more about the…
Webinar - 25 April 2019 Our webinar, 8 Reasons Why Online Communities Fail - and, how we can help, drew a good audience who came up with some interesting questions at the end. We've had some good initial feedback with some of the points provoking discussion about the disciplines of running a suc…
At conferences, I’ve heard speakers say that you must have an online community – a MROC, market research online community, as they are often called. That’s fine, but there’s no point trying to build an online community if it doesn’t achieve its objective or fails. Here’s 8 key things to consider so…
The price of producing an online dashboard for market research projects is getting cheaper. This is good news for an industry that needs to deliver data to its customers effectively. But, is it viable for every project? The simple answer is no, but things are moving in the direction. It is now viab…
Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI (Computer assisted personal interviewing), CAWI (web interviewing), CATI (telephone interviewing), tabulations, reporting and dashboarding all p…
