What is stopping you changing a survey from face-to-face to online?
I heard someone at a US conference in 2001 say th…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
For too long, research agencies have produced tables, counts and percentages from their survey data and then used different methods to put those figures into reports in the forms of tables, charts and other infographics. Most market research reporting has been in PowerPoint for the last 20 years an…
There are many market research tabulation or crosstab software packages available, but few handle tables from tracking studies as well as MRDCL. Tracking studies often provide valuable revenue for market research agencies and most parts of the research process usually become easier to manage throug…
Webinar - 25 June 2019 Our webinar, Choosing the right software for market research (running time: 47 minutes), was a change from our usual webinar themes. Based on our experience, the webinar discussed the 14 key things that we think you should consider when buying software for market research …
If you want to understand rim weighting or target weighting more, read these articles, first of all. What is rim weighting - with free Excel working model Effective sample size calculator – with free Excel working model My previous two articles on rim weighting, target weighting and …
8. Frequency of use Some products get easier to use if they are used more frequently or over a long period. The issue of scripting vs GUI overlaps with this point but assessing whether greater productivity can be achieved over time is an important consideration. Software that is ‘clunky’ tends…
As a seller of software for market research, you might think it is difficult for me to be objective in offering advice to potential buyers about what matters most in that purchase decision. You might be right, but two things have driven me to write this blog article and make me feel that I can be o…
If you google for ‘Online Communities fail’, it won’t take long before you find a headline attributed to Gartner, the leading research and advisory company. In fact, the snippet taken from the Gartner report is more specific than that ‘70% of online communities fail’. In researching for our recent …
Webinar - 29 May 2019 Our webinar, What is important about conducting CATI (running time: 52 minutes), questioned the importance of CATI (Computer Assisted Telephone Interviewing) in modern market research. Around 17% of global revenue spend in market research is conducted using CATI, a higher p…
I’ve worked in market research for over 40 years. It would be easy to jump to the conclusion that I am set in my ways and don’t like change. Actually, I am the opposite; I dislike people who are not open to change. However, I feel more comfortable about working in an industry with market researcher…
Ease of use, functionality and cost are probably the three main drivers for purchasing any software. In my view, most CATI (Computer Assisted Telephone Interviewing) software packages fail on at least one of these criteria – some are expensive, some lack functionality or not even genuine CATI surve…
