Productivity using market research software matters but how do you measure it?
In my experience, I find that most people who buy…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
If you are considering purchasing MRDCL, one of the questions you are likely to ask yourself is why is MRDCL more expensive than many other tabulation software packages and is it worth the expenditure? The honest and simple answer to that question, in my opinion, is that it depends what your goals …
If you type ‘survey software’ into Google, you will be presented several alternatives – for example, Qualtrics, QuestionPro, SmartSurvey, SoGoSurvey, SurveyGizmo, SurveyMonkey, SurveyPlanet and SurveySparrow. If you type in ‘free survey software’, you will probably find the same list of products. H…
Although I am a seasoned traveller to Asia Pacific, I still found the prospect of visiting Brazil for the ESOMAR LATAM Conference exciting! As far as I know, it is MRDC Software’s first foray into the Latin American market. Having enjoyed a lot of success in Asia, I was keen to learn more about the…
Webinar - 25 April 2019 Our webinar, 8 Reasons Why Online Communities Fail - and, how we can help, drew a good audience who came up with some interesting questions at the end. We've had some good initial feedback with some of the points provoking discussion about the disciplines of running a suc…
At conferences, I’ve heard speakers say that you must have an online community – a MROC, market research online community, as they are often called. That’s fine, but there’s no point trying to build an online community if it doesn’t achieve its objective or fails. Here’s 8 key things to consider so…
The price of producing an online dashboard for market research projects is getting cheaper. This is good news for an industry that needs to deliver data to its customers effectively. But, is it viable for every project? The simple answer is no, but things are moving in the direction. It is now viab…
Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI (Computer assisted personal interviewing), CAWI (web interviewing), CATI (telephone interviewing), tabulations, reporting and dashboarding all p…
MRDCL - 4 Productivity Secrets Webinar - 05 March 2019 Our webinar, 4 MRDCL Productivity Secrets, drew a record audience. The purpose of the webinar was to give both new and experienced users some ideas about how MRDCL can be used more productively than any other scripting tabulation software. …
I am pleased to announce a new partnership, reflecting the growth of our market research software customer base. The partnership is not only about growth into new territories but also about having a highly skilled technology partner. Whilst MRDC Software will continue to support its South East Asia…
Evaluating any market research software package whether it is for CAPI, CATI, CAWI, crosstabs, reporting or any other task is not easy. Deciding what is best for your business will need to take into consideration functionality and, of course, pricing, but it is easy to neglect support and productiv…
