Productivity using market research software matters but how do you measure it?
In my experience, I find that most people who buy…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
The CATI (or Computer Assisted Telephone Interviewing) market has clearly shrunk in recent years with the advent of cheaper and faster online surveys. Telephone surveys of the past are often now conducted online. There are few new products in the CATI software market, but the way CATI is being used…
What you get when you buy a software licence in the market research industry will vary from supplier to supplier. Some online subscription services give you nothing more than the right to use the software, others will include support, which may or may not be good. Some will include free upgrades, o…
In industries other than market research, automated reports range from utility bills that we hate to receive to warehouse stock control. Nearly every industry is using automated reporting of some description. In theory, market research is the ideal industry for automated reporting because, as an in…
Data reporting in market research is changing. We are emerging from a 20-year or so period where PowerPoint presentations have dominated into an era where online data visualisation becomes the norm. Dapresy, Tableau and MarketSight, as well as some others, have been in this market for a few years b…
MRDCL is one of a small number of software products that allow data processing professionals to efficiently produce volumes of crosstabulations, crosstabs, tabulations, tables or whatever you call them using a scripting language. Whilst there are hundreds of software products available to the marke…
There are around 100 software solutions for collecting market research survey data online. Many of these 100 solutions have compelling reasons to choose them instead one of the other 99 offerings. The aim of this guide is to explore the key questions you need to ask yourself when choosing the right…
I am sometimes shocked to see how inefficiently some market research data processing tasks are carried out. Every business has some inefficiencies where the wrong people are being asked to perform a task, the wrong tools are being used or the wrong approach has been adopted. The ‘price’ of these in…
In this webinar, we discussed some myths that surround the business of Customer Experience Feedback as well as exploring what are the most important aspects of CX Feedback to focus on. Some key takeaways Th webinar look at the shortcomings of NPS (Net Promoter Score), which is used extensivel…
Our webinar, 5 Big MRDCL Productivity Tips, drew a big audience. The purpose of the webinar was to give both new and experienced users some ideas about how MRDCL can be used more productively than any other scripting tabulation software. The content of the webinar Although it was difficult to…
When it comes to choosing the right crosstab software, there are an enormous number of choices. Do you choose Quantum, MRDCL, Merlin, mTAB, Wincross , QPSMR, Snap, SPSS or one of 100 or more other solutions? There's even products like Microsoft Excel that can produce crosstabs. The answer will be p…
