Efficient vs Inefficient Market Research Data Processing
I am sometimes shocked to see how inefficiently s…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
If you missed our webinar discussing the why, how and when of social listening catch up on it with the recording below where we cover the following topics: Why social listening is gaining importance so quickly in research How good quality social listening is car…
I am often asked what is the best software for cross tabulations, tables, crosstabs or whatever you call them. There is a huge choice of products ranging from high end products like MRDCL, Merlin, Quantum down to some free basic tools – and not forgetting Excel. But, QPSMR is a serious contender, b…
After many years running businesses in software, data management, market research and data visualisation, I feel that I am well equipped to advise on a lot of things. So, why did I decide to attend the #cmalive marketing conference in Edinburgh last week? Whilst the conference was fun to attend, I …
Custom dashboards have become a popular way to manage data and to share information amongst colleagues, clients, customers or, indeed, any audience. So, what are the 10 most important things to consider before buying an online dashboard? Are all dashboards a success? It won’t surprise you that some…
There are two types of hierarchical data encountered in market research. These are respondent based hierarchies and data based hierarchies. In practice, they are analysed in similar ways, but, more importantly, they need software that is capable of analysing hierarchically structured data. Overv…
Online dashboards have been around for around 20 years, but their presence in the marketing and market research industry has only started to come to the fore over the last five years or so. Additionally, only the largest projects were considered suitable for dashboarding, mainly due to timescales a…
Target weighting is a technique used in market research to scale a sample of respondents to a known or desired target or population. For example, you may have 40% males and 60% females but want 50% of both males and females. MRDC Software can provide you with a free working model in Excel if you em…
Learning how to use a new software product can often be frustrating. At MRDC Software, we like to be up front and tell you just how much effort will be needed on your part to go through the familiarisation and learning process. In fact, what this guide will offer is a breakdown of the likely time t…
I am delighted to announce a partnership with DigitalMR, whose communities247 and listening247 products have performed strongly in Europe. listening247 is billed as the only social media analytics solution developed specifically for the purpose of customer insights and can be used for conversations…
Let’s pretend you’re a Gold Card holder of a hotel chain and travel on business around Europe regularly. You’ve used the hotel chain for years and just book into their hotel wherever you travel. The hotel chain looks after you well. It gives you some free luxury weekend breaks in recognition of you…
