Why online dashboards should be the norm in market research
Data reporting in market research is starting to …
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
MRDCL - 4 Productivity Secrets Webinar - 05 March 2019 Our webinar, 4 MRDCL Productivity Secrets, drew a record audience. The purpose of the webinar was to give both new and experienced users some ideas about how MRDCL can be used more productively than any other scripting tabulation software. …
I am pleased to announce a new partnership, reflecting the growth of our market research software customer base. The partnership is not only about growth into new territories but also about having a highly skilled technology partner. Whilst MRDC Software will continue to support its South East Asia…
Evaluating any market research software package whether it is for CAPI, CATI, CAWI, crosstabs, reporting or any other task is not easy. Deciding what is best for your business will need to take into consideration functionality and, of course, pricing, but it is easy to neglect support and productiv…
The CATI (or Computer Assisted Telephone Interviewing) market has clearly shrunk in recent years with the advent of cheaper and faster online surveys. Telephone surveys of the past are often now conducted online. There are few new products in the CATI software market, but the way CATI is being used…
What you get when you buy a software licence in the market research industry will vary from supplier to supplier. Some online subscription services give you nothing more than the right to use the software, others will include support, which may or may not be good. Some will include free upgrades, o…
In industries other than market research, automated reports range from utility bills that we hate to receive to warehouse stock control. Nearly every industry is using automated reporting of some description. In theory, market research is the ideal industry for automated reporting because, as an in…
MRDCL is one of a small number of software products that allow data processing professionals to efficiently produce volumes of crosstabulations, crosstabs, tabulations, tables or whatever you call them using a scripting language. Whilst there are hundreds of software products available to the marke…
There are around 100 software solutions for collecting market research survey data online. Many of these 100 solutions have compelling reasons to choose them instead one of the other 99 offerings. The aim of this guide is to explore the key questions you need to ask yourself when choosing the right…
I am sometimes shocked to see how inefficiently some market research data processing tasks are carried out. Every business has some inefficiencies where the wrong people are being asked to perform a task, the wrong tools are being used or the wrong approach has been adopted. The ‘price’ of these in…
In this webinar, we discussed some myths that surround the business of Customer Experience Feedback as well as exploring what are the most important aspects of CX Feedback to focus on. Some key takeaways Th webinar look at the shortcomings of NPS (Net Promoter Score), which is used extensivel…
