Digitab, the UK market research DP agency, is to close
I was surprised to read from the www.mrweb.com da…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
There are two types of hierarchical data encountered in market research. These are respondent based hierarchies and data based hierarchies. In practice, they are analysed in similar ways, but, more importantly, they need software that is capable of analysing hierarchically structured data. Overv…
Online dashboards have been around for around 20 years, but their presence in the marketing and market research industry has only started to come to the fore over the last five years or so. Additionally, only the largest projects were considered suitable for dashboarding, mainly due to timescales a…
Target weighting is a technique used in market research to scale a sample of respondents to a known or desired target or population. For example, you may have 40% males and 60% females but want 50% of both males and females. MRDC Software can provide you with a free working model in Excel if you em…
Learning how to use a new software product can often be frustrating. At MRDC Software, we like to be up front and tell you just how much effort will be needed on your part to go through the familiarisation and learning process. In fact, what this guide will offer is a breakdown of the likely time t…
I am delighted to announce a partnership with DigitalMR, whose communities247 and listening247 products have performed strongly in Europe. listening247 is billed as the only social media analytics solution developed specifically for the purpose of customer insights and can be used for conversations…
Let’s pretend you’re a Gold Card holder of a hotel chain and travel on business around Europe regularly. You’ve used the hotel chain for years and just book into their hotel wherever you travel. The hotel chain looks after you well. It gives you some free luxury weekend breaks in recognition of you…
We are frequently asked by potential clients whether QPSMR Insight or MRDCL is the most suitable product for their needs. It can be confusing as both software programs have similar functionality, but the key difference is that they are aimed at different types of users. The right product will be de…
I recently met someone who had collected a lot of marketing and market research data. I was asked whether it was better to prepare one or more PowerPoint presentations or to put the data into an online dashboard. As with most questions like this, the answer was “it depends”. Both have their place a…
We are often asked what is the best way to get figures from tables created in MRDCL, QPSMR or Reflect into Excel charts. The solution is remarkably simple as long as you follow five steps. Step 1: Create the table which contains the figures you want to chart If you are using MRDCL, you will n…
We like to be open our pricing. This article is aimed at helping you understand what things will affect the price of handling a cross tabulation project for you. Here’s the big five things that have the biggest impact on 90% or more of the projects we handle for clients. As we have handled crosstab…
