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  • What is rim weighting - with free Excel working model

    Rim weighting is a technique commonly used to weight market research data to known targets - e.g. age groups, region, gender. The technique will allow you to weight to each variable (question) independently. MRDC can provide you with a free working model in Excel if you email phil.hearn@mrdcsoftwar…

    Phil Hearn
    Author: Phil Hearn - Date posted: 6 May 2016
    Category: data-analysis - Tags: rim, weighting, target, mrdcl, excel, qpsmr
  • 5 questions to ask yourself if you want report automation

    As time goes on, we all have more and more data at our fingertips. However, what you do with it can sometimes be a difficult decision. One practical solution is to automate reports so that other users of the data can become familiar with a format where they can extrapolate the information that is i…

    Phil Hearn
    Author: Phil Hearn - Date posted: 2 May 2016
    Category: automated-reporting - Tags: automated, dashboard, powerpoint, excel, pdf, reports
  • Why you need the best software for online and offline CAPI

    If you need interviewers to collect data on a tablet or some other portable device, you will need the best software for online and offline CAPI. Even if your interviewers are working in areas where there is good internet connectivity, we all have experienced areas or times when an internet connecti…

    Phil Hearn
    Author: Phil Hearn - Date posted: 21 April 2016
    Category: capi-cati - Tags: online, offline, upload, snap, mixed-mode, CAPI
  • The Game Changer: Snap Surveys

    The mode of conducting surveys changes over time - from paper to phone interview surveys to online surveys which are now frequently used by most research companies and establishments. MRDC Software is now stepping up in providing our customers the most up-to-date software and introducing the better…

    Phil Hearn
    Author: Phil Hearn - Date posted: 14 April 2016
    Tags: snap, survey, marketing, research
  • How much does market research software cost?

    If you typed the title of this blog article into Google, it might be fair to say that the question ‘How much does market research software cost?’ is too vague, but that doesn’t mean that there are a number of key question you can ask yourself to help you identify your real needs and to buy astutely…

    Phil Hearn
    Author: Phil Hearn - Date posted: 6 April 2016
    Tags: cost, triple-s, licence - Category: MR-business
  • 5 ways to make MRDCL runs faster

    MRDCL users are so used to runs completing in seconds that it sometimes comes as a surprise when a run takes several minutes or even hours to run. So, let’s look at the five things that will make your MRDCL runs faster because, in our experience, most long run times can be reduced hugely. It’s m…

    Phil Hearn
    Author: Phil Hearn - Date posted: 18 March 2016
    Category: data-analysis - Tags: MRDCL, runtimes, efficient, preprocessor
  • What’s the best tabulation software for me?

    I was a speaker at a conference in Jakarta recently and as I left the conference room, someone came up to me and asked “What’s the best tabulation software for me?” I could see the man was short of time, so I had to think fast. My reply was “Tell me three things. Firstly, describe what you consider…

    Phil Hearn
    Author: Phil Hearn - Date posted: 1 March 2016
    Tags: tables, tabulation, crosstab, mrdcl, qps, snap, datadynamic, triple-s, spss - Category: data-analysis
  • 5 ways to encourage people to complete your online survey

    When an interviewer conducts a research interview with a respondent, the interviewer can persuade, cajole and, dare I say, make it difficult for the respondent to leave midway through an interview. When the questionnaire is being conducted online, the respondent only needs to take their mouse to th…

    Phil Hearn
    Author: Phil Hearn - Date posted: 23 February 2016
    Category: online-surveys - Tags: online, psychology
  • How to automate monthly reports

    Whether you are marketing manager, financial director, sales manager, brand manager or have one of a hundred other roles, you possibly have to distribute weekly, monthly, quarterly reports to your colleagues, suppliers or clients. It’s just part of your job – and, what’s more, it probably takes lon…

    Phil Hearn
    Author: Phil Hearn - Date posted: 8 February 2016
    Tags: automation, report, Excel, PowerPoint - Category: automated-reporting
  • Using VBA to automate PowerPoint reports

    If you ever wanted to run a similar report PowerPoint to one you already have, you will know it can be a laborious process. You give the boss a PowerPoint presentation on sales in Asia and he immediately says that it is a brilliant piece of work but he would now like a separate report for each coun…

    Phil Hearn
    Author: Phil Hearn - Date posted: 8 December 2015
    Tags: PowerPoint, automation, reports, VBA, Excel - Category: automated-reporting