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Overview for MR-business

  • Digitab, the UK market research DP agency, is to close

    I was surprised to read from the www.mrweb.com daily newsfeed that Digitab, the Kantar-owned DP house based in London, is being wound down over 2018. In many ways, I am not surprised as MRDC, amongst other agencies that offered data processing (DP) services in the 1990s, have needed to change signi…

    Phil Hearn
    Author: Phil Hearn - Date posted: 4 August 2018
    Category: MR-business - Tags: Digitab, DP, crosstabulations, automation
  • Webinar: Achieving Quality and Making Best Use of Social Media Analytics

    If you missed our webinar on Achieving Quality and Making Best Use of Social Media Analytics, here's your chance to see a recording of the whole webinar. The webinar covered three key areas: 1) Explanation of the process of conducting Social Media Analytics 2) Why not all Social Media data is…

    Phil Hearn
    Author: Phil Hearn - Date posted: 25 July 2018
    Category: MR-business - Tags: social-listening, social-media, quality
  • CX : Expectation Satisfaction Gap vs NPS

    The buzzwords of the last two or three years in marketing and market research have been ‘Customer Experience’, ‘Customer Journeys’ and ‘Insights’. The analysis from these types of projects have mainly focused on three measures – NPS (Net Promoter Score), CES (Customer Effort Score), CSAT (Customer …

    Phil Hearn
    Author: Phil Hearn - Date posted: 25 February 2018
    Category: MR-business - Tags: CX, NPS, Expectation-Satisfaction-Gap, Customer-Experience, CSAT, CES
  • Why MRDC says “no” to some potential customers

    How many times have you heard a customer say to you “I hope you are making a good profit out of our work”? Probably, never. Possibly, once. It’s our business to make sure that we make a profit. If we don’t, we will not exist for long. Whilst running a profitable business is important, it also im…

    Phil Hearn
    Author: Phil Hearn - Date posted: 21 January 2018
    Category: MR-business - Tags: trust, products, services
  • The accuracy of Social Listening data

    Data Quality in Social Listening This article looks at the quality of data in Social Listening analytics. Getting hold of data these days is easy. Data is plentiful too. Getting bad data is easy. Getting false interpretations of data is easy. The argument that big data must be accurate because t…

    Phil Hearn
    Author: Phil Hearn - Date posted: 3 January 2018
    Category: MR-business - Tags: social-listening, accuracy
  • Hi, Hey, Dear or Hello

    How do you like to be addressed in an email and how do you like it to begin? What do you do when you write an email? Today’s junk I received an email today that started “GREETINGS PHILIP!!!”. I didn’t like the opening, which I will come to shortly, but I soon stopped reading when I realised t…

    Phil Hearn
    Author: Phil Hearn - Date posted: 15 December 2017
    Category: MR-business - Tag: email