8 Reasons Why Online Communities Fail – and, how we can help
At conferences, I’ve heard speakers say that you …
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI (Computer assisted personal interviewing), CAWI (web interviewing), CATI (telephone interviewing), tabulations, reporting and dashboarding all p…
There are around 100 software solutions for collecting market research survey data online. Many of these 100 solutions have compelling reasons to choose them instead one of the other 99 offerings. The aim of this guide is to explore the key questions you need to ask yourself when choosing the right…
What features do you really need to run successful online surveys? Online survey software ranges in price from free to expensive with licences costing over $10,000 per year with additional fees for each interview ranging from nothing to $1 or more, but it's important to consider what features matte…
You are ready to do your first online survey or increase the volume of surveys that you are conducting. The obvious thing to do is to use Google to find the right tool. Whilst Google’s algorithms are undoubtedly impressive, when you are searching for a more professional online survey tool than the …
Choosing the right software for your online surveys gets harder. The market is flooded with several free products which, rightly or wrongly, get to the top of the search engines simply because more people want to do small, quick surveys than professional market research or customer feedback. To mak…
To be a good researcher you need to be objective, so please forgive me for looking at the question of how a respondent feels about taking part in an online community instead of a face to face focus group from my point of view. There are several things that make online communities (or MROCs as they …
