Efficient vs Inefficient Market Research Data Processing
I am sometimes shocked to see how inefficiently s…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
What features do you really need to run successful online surveys? Online survey software ranges in price from free to expensive with licences costing over $10,000 per year with additional fees for each interview ranging from nothing to $1 or more, but it's important to consider what features matte…
You are ready to do your first online survey or increase the volume of surveys that you are conducting. The obvious thing to do is to use Google to find the right tool. Whilst Google’s algorithms are undoubtedly impressive, when you are searching for a more professional online survey tool than the …
Choosing the right software for your online surveys gets harder. The market is flooded with several free products which, rightly or wrongly, get to the top of the search engines simply because more people want to do small, quick surveys than professional market research or customer feedback. To mak…
To be a good researcher you need to be objective, so please forgive me for looking at the question of how a respondent feels about taking part in an online community instead of a face to face focus group from my point of view. There are several things that make online communities (or MROCs as they …
There’s one big difference between an online survey respondent and a respondent who is asked questions by an interviewer. If you are the respondent, you are on your own when the survey is online. This makes a huge difference. No longer is there an interviewer there to cajole the respondent into fin…
If you search for online survey software, you will find a number of free software products appear at the top of your search results. That’s not a surprise as the availability of free software means that the online survey market has widened hugely to include businesses that want to run one small sur…
