Rim Weighting & Target Weighting – is it a perfect solution?
If you want to understand rim weighting or target…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
If you type ‘survey software’ into Google, you will be presented several alternatives – for example, Qualtrics, QuestionPro, SmartSurvey, SoGoSurvey, SurveyGizmo, SurveyMonkey, SurveyPlanet and SurveySparrow. If you type in ‘free survey software’, you will probably find the same list of products. H…
Webinar - 25 April 2019 Our webinar, 8 Reasons Why Online Communities Fail - and, how we can help, drew a good audience who came up with some interesting questions at the end. We've had some good initial feedback with some of the points provoking discussion about the disciplines of running a suc…
Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI (Computer assisted personal interviewing), CAWI (web interviewing), CATI (telephone interviewing), tabulations, reporting and dashboarding all p…
There are around 100 software solutions for collecting market research survey data online. Many of these 100 solutions have compelling reasons to choose them instead one of the other 99 offerings. The aim of this guide is to explore the key questions you need to ask yourself when choosing the right…
What features do you really need to run successful online surveys? Online survey software ranges in price from free to expensive with licences costing over $10,000 per year with additional fees for each interview ranging from nothing to $1 or more, but it's important to consider what features matte…
You are ready to do your first online survey or increase the volume of surveys that you are conducting. The obvious thing to do is to use Google to find the right tool. Whilst Google’s algorithms are undoubtedly impressive, when you are searching for a more professional online survey tool than the …
