Leaders in Innovative Research Solutions

Overview for accuracy

  • The accuracy of Social Listening data

    Data Quality in Social Listening This article looks at the quality of data in Social Listening analytics. Getting hold of data these days is easy. Data is plentiful too. Getting bad data is easy. Getting false interpretations of data is easy. The argument that big data must be accurate because t…

    Phil Hearn
    Author: Phil Hearn - Date posted: 3 January 2018
    Category: MR-business - Tags: social-listening, accuracy