Leaders in Innovative Research Solutions

Overview for business

  • 10 problems with switching your market research software

    Have you considered changing the software you use? If so, have you looked at the 10 biggest problems with switching your software? You might be sure that you need to change the software you use but it’s easy to postpone the decision. Is that the right decision? This article looks at the problems wi…

    Phil Hearn
    Author: Phil Hearn - Date posted: 28 October 2017
    Category: survey-software - Tags: change, business, problems, cost, switching
  • The 7 Step Software Evaluation Approach

    My company is both of a user of several software packages and a vendor of software packages. Whilst I have worked in the marketing and market research sectors for many years, I think this 7 Step Software Evaluation Approach works in any market. Carrying out effective software evaluations is importa…

    Phil Hearn
    Author: Phil Hearn - Date posted: 19 October 2017
    Category: MR-business - Tags: software, evaluation, business, trial