Should all market research software be online?
Market research has adopted technology at varying…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI (Computer assisted personal interviewing), CAWI (web interviewing), CATI (telephone interviewing), tabulations, reporting and dashboarding all p…
Data reporting in market research is changing. We are emerging from a 20-year or so period where PowerPoint presentations have dominated into an era where online data visualisation becomes the norm. Dapresy, Tableau and MarketSight, as well as some others, have been in this market for a few years b…
There’s more data every year and more information to report and digest. The need for being able to merge data together so that it is in one place is increasing all the time and, arguably, has become a necessity. Users of data frequently complain that they know the information is available but it ca…
Custom dashboards have become a popular way to manage data and to share information amongst colleagues, clients, customers or, indeed, any audience. So, what are the 10 most important things to consider before buying an online dashboard? Are all dashboards a success? It won’t surprise you that some…
I recently met someone who had collected a lot of marketing and market research data. I was asked whether it was better to prepare one or more PowerPoint presentations or to put the data into an online dashboard. As with most questions like this, the answer was “it depends”. Both have their place a…
