Efficient vs Inefficient Market Research Data Processing
I am sometimes shocked to see how inefficiently s…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
There’s more data every year and more information to report and digest. The need for being able to merge data together so that it is in one place is increasing all the time and, arguably, has become a necessity. Users of data frequently complain that they know the information is available but it ca…
Custom dashboards have become a popular way to manage data and to share information amongst colleagues, clients, customers or, indeed, any audience. So, what are the 10 most important things to consider before buying an online dashboard? Are all dashboards a success? It won’t surprise you that some…
I recently met someone who had collected a lot of marketing and market research data. I was asked whether it was better to prepare one or more PowerPoint presentations or to put the data into an online dashboard. As with most questions like this, the answer was “it depends”. Both have their place a…
20 years ago, data from market research surveys were generally reported in the form of cross tabulations, which was often backed up by a written report put together by a researcher combing through the tables. Today, the choices available are far greater. So, here’s 12 ways that MRDC can report on y…
In the mid-1990s, PowerPoint suddenly became the way to present market research data. It replaced a variety of clumsy alternatives saving time and money and improving quality. But, little has changed in that time. Until, that is, relatively recently as products such as Dapresy, DataDynamic and Mark…
Choice is a fine thing until there is too much choice and you can’t decide whether there is a benefit in spending more or less money on something. With market research survey data, there are an increasing number of options available which allow you to share information with your clients or colleagu…
