Moving surveys online for data collection and reporting
Online data collection has become the most common…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
Online data collection has become the most common methodology for most market research surveys around the world. However, in some countries, for example, in Asia Pacific, where we operate extensively, data collection online still represents less than 50% of all fieldwork. When it comes to online re…
Data reporting in market research is starting to change. We are emerging from a 20-year or so period where PowerPoint presentations have dominated into an era where online data visualisation can become the norm. The barriers need to come down Dapresy, Tableau and MarketSight, as well as…
Online dashboards have come to the market research industry, but they are certainly not the norm for most projects. There’s no question in my mind that market research will be in a better place once the key variables from EVERY market research project can be made available easily and inexpensively …
Tables, charts, PowerPoint reports, management summaries, interactive dashboards, live feeds, mobile data, emails containing a key figure – these are some of the many ways that market researchers communicate the results from surveys conducted on behalf of their clients. But, has the industry change…
The price of producing an online dashboard for market research projects is getting cheaper. This is good news for an industry that needs to deliver data to its customers effectively. But, is it viable for every project? The simple answer is no, but things are moving in the direction. It is now viab…
Market research has adopted technology at varying speeds in its history, often at a different rate to other industries. Why is this? Is it important? CAPI (Computer assisted personal interviewing), CAWI (web interviewing), CATI (telephone interviewing), tabulations, reporting and dashboarding all p…
