Efficient vs Inefficient Market Research Data Processing
I am sometimes shocked to see how inefficiently s…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
I am sometimes shocked to see how inefficiently some market research data processing tasks are carried out. Every business has some inefficiencies where the wrong people are being asked to perform a task, the wrong tools are being used or the wrong approach has been adopted. The ‘price’ of these in…
I was surprised to read from the www.mrweb.com daily newsfeed that Digitab, the Kantar-owned DP house based in London, is being wound down over 2018. In many ways, I am not surprised as MRDC, amongst other agencies that offered data processing (DP) services in the 1990s, have needed to change signi…
A lot of our analysis and reporting services work includes the calculation of mean scores. Most questionnaires have rating scales where respondents rate various attributes or statements from agree strongly to disagree strongly or some other scale. For customer satisfaction, employee surveys mystery…
One of the things I like to do once a year is to question the way we do everything. This covers everything that I can think of – how new sales are handled, how purchase invoices are handled, how we answer the phone etc. You name it, I try to question it. It’s a good exercise and can involve everyon…
