Efficient vs Inefficient Market Research Data Processing
I am sometimes shocked to see how inefficiently s…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
Choice is a fine thing until there is too much choice and you can’t decide whether there is a benefit in spending more or less money on something. With market research survey data, there are an increasing number of options available which allow you to share information with your clients or colleagu…
MRDCL and Access Runtimes Many users of MRDCL make use of the Excel Productivity Scripting (EPS) tools within the program. The tools enable users to control parts of a project from MRDCL so that templates can be used and automation can be used to improve efficiency. As MRDCL contains function…
I recently googled to see what other people thought were the best market research survey software programs. I should start by saying that this blog article is more about things you should really consider if you want the best survey software FOR YOU. You’ll see why soon. Are the top Google hits h…
Although PowerPoint has been around for over 20 years, it continues to the most popular way of providing reports in many businesses including market research, marketing, sales, performance monitoring, financial, health, education and more. Our automated PowerPoint reporting services are a major par…
If you are looking for a replacement or alternative to Quantum, you will find that there are very few options. Quantum was for many years the number one software package for market research batch tabulations using a scripting language, but it has effectively been retired as it does not run under mo…
Rim weighting is a technique commonly used to weight market research data to known targets - e.g. age groups, region, gender. The technique will allow you to weight to each variable (question) independently. MRDC can provide you with a free working model in Excel if you email phil.hearn@mrdcsoftwar…
