Leaders in Innovative Research Solutions

Overview for QPSMR

  • Market research software – scripting vs GUI

    There’s an unspoken argument in the world of market research software. Which is better? Software that is driven by commands, usually known as scripting, or software driven by easier to use, menu driven systems, usually known as a GUI (pronounced goo-ey) or graphical user interface software. Whic…

    Phil Hearn
    Author: Phil Hearn - Date posted: 15 May 2016
    Tags: scripting, GUI, MRDCL, QPSMR, Snap, datadynamic - Category: survey-software
  • What is rim weighting - with free Excel working model

    Rim weighting is a technique commonly used to weight market research data to known targets - e.g. age groups, region, gender. The technique will allow you to weight to each variable (question) independently. MRDC can provide you with a free working model in Excel if you email phil.hearn@mrdcsoftwar…

    Phil Hearn
    Author: Phil Hearn - Date posted: 6 May 2016
    Category: data-analysis - Tags: rim, weighting, target, mrdcl, excel, qpsmr
  • Exporting data to SPSS from MRDCL or QPS

    I’m not obsessed with buying shoes – far from it, but I’ve a pair of shoes for when I am around the house, a pair of shoes for casual wear, a pair for work, a pair for meeting friends, a pair for walking, a pair climbing over rough terrain etc. etc. Similarly with software, you need different “pair…

    Phil Hearn
    Author: Phil Hearn - Date posted: 27 October 2015
    Tags: SPSS, export, import, MRDCL, QPSMR - Category: data-management