What is stopping you changing a survey from face-to-face to online?
I heard someone at a US conference in 2001 say th…
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Leaders in Innovative Research Solutions
Leaders in Innovative Research Solutions
Target weighting is a technique used in market research to scale a sample of respondents to a known or desired target or population. For example, you may have 40% males and 60% females but want 50% of both males and females. MRDC Software can provide you with a free working model in Excel if you em…
You have successfully collected your survey data but the sample you have ended up with is not representative. “Should I weight my survey data?”, you might ask yourself. You might have 60% males and 40% females whereas you know you want a 50-50 split. The question you have to ask yourself is “is it …
Rim weighting is a technique commonly used to weight market research data to known targets - e.g. age groups, region, gender. The technique will allow you to weight to each variable (question) independently. MRDC can provide you with a free working model in Excel if you email phil.hearn@mrdcsoftwar…
